Stylist Monica Russell worked with Fabric Agency and incredible client modibodi for the new campaign "Fear Not"

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Make period undies sexy? Sure!

Our new brand platform ‘Fear Not’ and launch campaign for brand partners @modibodi . Fabric lead a big strategic and creative shift for what feels like an overly serious and worthy category.

With fear being the biggest barrier to purchase, we tackled it head on by showing how Modibodi’s undies, the original and the best in their category, help you overcome the most fear-stricken period situations modern women find themselves in. Modibodi keep you safe from leaks so you can get back to living fearlessly.

Creative Direction and Strategy @fabric.agency


Photographer @simonlekias 


Stylist @monicarussell_ 


Hair @stephaniedelll
Makeup @katrinaraftery 


Talent @emmakateboyd @mimi_manguy @__irisw @schumacherlari